Marketing to children: the premium effect
| Contribuinte(s) |
Luxton, S |
|---|---|
| Data(s) |
2009
|
| Identificador | |
| Publicador |
Promaco Conventions Ptd Ltd |
| Relação |
Stuart, Helen & Kerr, Gayle (2009) Marketing to children: the premium effect. In Luxton, S (Ed.) Proceedings of the 'Australia and New Zealand Marketing Academy Conference 2009: Sustainable Management and Marketing Conference, 30 November - 2 December 2009, Australia, Victoria, Melbourne. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150502 Marketing Communications #Marketing Communication, Children, Premiums, Advertising Regulation |
| Tipo |
Conference Paper |
