Examining the gendered aspects of consumer acceptance of an SMS-assisted smoking cessation program
| Contribuinte(s) |
Russell-Bennett, R Rundle-Thiele, S |
|---|---|
| Data(s) |
2010
|
| Identificador | |
| Publicador |
Faculty of Business, Queensland University of Technology |
| Relação |
Andrews, Lynda, Drennan, Judy, Cacho-Elizondo, Silvia, & Tossan, Vesselina (2010) Examining the gendered aspects of consumer acceptance of an SMS-assisted smoking cessation program. In Russell-Bennett, R & Rundle-Thiele, S (Eds.) Connecting Thought and Action: proceedings of the 2010 International Nonprofit and Social Marketing Conference, 15 - 16 July, 2010, Australia. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Tipo |
Conference Paper |
