Moving beyond the individual: Using group theories to conceptually examine risky drinking
| Contribuinte(s) |
MacCarthy, M |
|---|---|
| Data(s) |
2011
|
| Identificador | |
| Publicador |
School of Marketing, Faculty of Business and Law, Tourism and Leisure, Edith Cowan University |
| Relação |
McAndrew, Ryan, Russell-Bennett, Rebekah, & Rundle-Thiele, Sharyn (2011) Moving beyond the individual: Using group theories to conceptually examine risky drinking. In MacCarthy, M (Ed.) Marketing in the Age of Consumerism: Jekyll or Hyde? Proceedings of the 2011 Australian and New Zealand Marketing Academy Conference, 28 - 30 November, 2011, Australia. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #Group Consumption, Group Motivational Gains |
| Tipo |
Conference Paper |
