When size matters: exploring perceptions and justifications of deviant consumer behavior
| Data(s) |
23/10/2014
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|---|---|
| Resumo |
Deterrence strategies for deviant consumer behavior are criticised for their ‘one size fits all’ approach. In two studies, this paper examines how the size of harm and size of victim influences consumer perceptions of deviant consumer behavior. Deterrence strategies are recommended that overcome the differences in consumer perceptions of deviance. |
| Formato |
application/pdf |
| Identificador | |
| Publicador |
Association for Consumer Research |
| Relação |
http://eprints.qut.edu.au/78652/1/acr_v42_17950.pdf http://acrwebsite.org/volumes/1017950/volumes/v42/NA-42 Dootson, Paula, Neale, Larry, & Fullerton, Sam (2014) When size matters: exploring perceptions and justifications of deviant consumer behavior. Advances in Consumer Research, 42, pp. 298-301. |
| Direitos |
Copyright 2014 Association for Consumer Research |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150500 MARKETING #consumer deviance #consumer ethics #justification #neutralisation technique #size of harm #size of victim |
| Tipo |
Journal Article |
