Public relations and engagement : theoretical imperatives of a multidimensional concept
Data(s) |
2014
|
---|---|
Resumo |
Engagement has emerged as important concept in public relations, as stakeholders challenge the discourse of organizational primacy and organizations prioritize the need for authentic stakeholder involvement. As a multidimensional concept, engagement offers a foundation for building organizational relationships, and provides a means to facilitate community–organization interaction. This special issue on engagement and public relations presents a body of work that both explicates and expands the theoretical foundations of engagement, and contributes to scholarly understanding of its contexts, processes, and outcomes. |
Formato |
application/pdf |
Identificador | |
Publicador |
Routledge |
Relação |
http://eprints.qut.edu.au/78326/2/78326.pdf DOI:10.1080/1062726X.2014.959863 Johnston, Kim A. (2014) Public relations and engagement : theoretical imperatives of a multidimensional concept. Journal of Public Relations Research, 26(5), pp. 381-383. |
Direitos |
Copyright 2014 Taylor & Francis Group, LLC The Version of Record of this manuscript has been published and is available in Journal of Public Relations Research, 11 November 2014, http://www.tandfonline.com/10.1080/1062726X.2014.959863 |
Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
Palavras-Chave | #150500 MARKETING #engagement #public relations |
Tipo |
Journal Article |