Healthcare channel consumer insights : supermarkets, pharmacy & general practitioners
Data(s) |
2013
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Resumo |
Why are consumers different: Heterogeneity in the way consumers categorise products and services – Snack Food Influenced by the individual needs, personal traits, values and goals – Blood Donation Consumers base their choices on information from external sources and prior experiences stored in memory. Intrinsic – prior experience Extrinsic – advertising, blogs, etc |
Formato |
application/vnd.openxmlformats-officedocument.presentationml.presentation |
Identificador | |
Relação |
http://eprints.qut.edu.au/77761/1/HEALTHCARE_CHANNEL_CONSUMER_INSIGHTS.pptx Mortimer, Gary (2013) Healthcare channel consumer insights : supermarkets, pharmacy & general practitioners. In Australian Self-Medicating Industry Conference (ASMI 2013), 14 November 2013, Sydney, NSW. |
Direitos |
Copyright 2013 The Author |
Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
Palavras-Chave | #150500 MARKETING #Healthcare Channel #Consumer Insights #Supermarkets #Pharmacy #General Practitioners |
Tipo |
Conference Item |