Insight into the pain customer : how to improve the value proposition for community pharmacy
| Data(s) |
2012
|
|---|---|
| Resumo |
1. Shoppers Profiles- Are Grocery Shoppers any different to Pharmacy Shoppers? 2. Awaking the Sleeping Giants- Supermarkets push into OTC Medicines 3. Price versus Value for Money- What’s the Difference? Value and Perceived Quality 4. Consumer Decision Making Process- The Pharmacists ‘Trump’ Card |
| Formato |
application/vnd.openxmlformats-officedocument.presentationml.presentation |
| Identificador | |
| Relação |
http://eprints.qut.edu.au/77739/1/APP2012_Powerpoint_Gary_Mortimer_14th_Feb.pptx Mortimer, Gary (2012) Insight into the pain customer : how to improve the value proposition for community pharmacy. In Australian Pharmacy Professional Conference (APP 2012), 8-11 March 2012, Gold Coast, QLD. |
| Direitos |
Copyright 2012 The Author |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150500 MARKETING #Pain Customer #Value Proposition #Community Pharmacy |
| Tipo |
Conference Item |
