Blended delivery and online assessment : scaffolding student reflections in work-integrated learning
Data(s) |
2014
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Resumo |
This paper documents a teaching innovation addressing the challenges of embedding and assessing reflective practice in work-integrated learning, specifically marketing internships. We identify four issues relating to this problem: lack of knowledge or skill for reflection, limitations of physical journals, facilitation of different forms of reflection, and suitable models for teaching and assessing reflection. The paper outlines a blended approach combining face-to-face workshops and online resources, and using online reflective journals and digital stories as assessment. The approach and assessment tasks can be implemented in a variety of marketing and business units. |
Identificador | |
Publicador |
M.E. Sharpe, Inc. |
Relação |
DOI:10.2753/MER1052-8008240101 Larkin, Ingrid & Beatson, Amanda (2014) Blended delivery and online assessment : scaffolding student reflections in work-integrated learning. Marketing Education Review, 24(1), pp. 9-14. |
Direitos |
Copyright 2014 Society for Marketing Advances |
Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
Palavras-Chave | #130303 Education Assessment and Evaluation #150599 Marketing not elsewhere classified #Blended Delivery #Work Integrated Learning #Internships #Marketing #Reflective Practice #HERN |
Tipo |
Journal Article |