Identifying the key sociocultural influences on drinking behavior in high and moderate binge-drinking countries and the public policy implications


Autoria(s): Hogan, Stephen P.; Perks, Keith J.; Russell-Bennett, Rebekah
Data(s)

2014

Resumo

Despite considerable state investment and initiatives, binge drinking is still a major behavioral problem for policy makers and communities in many parts of the world. Furthermore, the practice of bingeing on alcohol seems to be spreading to young people in countries traditionally considered to have moderate drinking behaviors. Using a sociocultural lens and a framework of sociocultural themes from previous literature to develop propositions from their empirical study, the authors examine binge-drinking attitudes and behaviors among young people from high and moderate binge-drinking countries. The authors then make proposals regarding how policy makers can use social marketing more effectively to contribute to behavior change. Qualitative interviews were conducted with 91 respondents from 22 countries who were studying in two high binge-drinking countries at the time. The results show support for three contrasting sociocultural propositions that identify influences on binge drinking across these countries.

Identificador

http://eprints.qut.edu.au/72910/

Publicador

American Marketing Association

Relação

DOI:10.1509/jppm.11.056

Hogan, Stephen P., Perks, Keith J., & Russell-Bennett, Rebekah (2014) Identifying the key sociocultural influences on drinking behavior in high and moderate binge-drinking countries and the public policy implications. Journal of Public Policy & Marketing, 33(1), pp. 93-107.

Fonte

QUT Business School; School of Advertising, Marketing & Public Relations

Palavras-Chave #150500 MARKETING #Binge Drinking #Sociocultural #Public Policy #Social Marketing
Tipo

Journal Article