Happy talk? Toward understanding the significance of dialogue to the practice of public relations
Data(s) |
01/11/2013
|
---|---|
Resumo |
The significance of dialogue to public relations is a persistent and widespread theme in both industry and the academy (International Communication Association, 2013). Dialogue is integral to a number of theoretical perspectives in public relations, from the instrumentalist/functionalist through to the rise of the influence of the two-way symmetric model (Grunig & Hunt, 1984). The emergence of the relational perspective – with its emphasis on dialogue as a means of achieving mutually-beneficial relationships between organisations and stakeholders – brought attention to dialogue as a discrete concept (see, for example, Ledingham, 2003; and 2006). Dialogue continues to be an implicit element in the development of new perspectives on public relations, such as Holtzhausen and Voto’s (2002) postmodern approach... |
Formato |
application/pdf |
Identificador | |
Relação |
http://eprints.qut.edu.au/72796/2/72796.pdf Lane, Anne B. (2013) Happy talk? Toward understanding the significance of dialogue to the practice of public relations. In Annual Rresearch Ccolloquium of the Public Relations Institute of Australia, November 2013, Adelaide, SA. (Unpublished) |
Direitos |
Copyright 2013 The Author |
Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
Palavras-Chave | #150303 Corporate Governance and Stakeholder Engagement #Public relations #Engagement #Dialogue #Two-way communication #Consultation |
Tipo |
Conference Paper |