Towards a global framework for advertising self regulation
Contribuinte(s) |
Campbell, Colin Ma, Junzhao |
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Data(s) |
2013
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Resumo |
One of the forces which has indelibly shaped marketing is the internet. It has not only changed the way we communicate, but our marketing practices and our advertising self-regulation process (Kerr, Mortimer, Dickinson and Waller 2012). This special session seeks to build a new global framework to regulate advertising activity in this uncharted online environment. It looks back to how advertising has been traditionally self-regulated and looks forward to identify the key issues for marketers, consumers, regulators and the media. This special session explores and reinforces the fundamental purpose of the conference, as well as addressing the urgent needs of marketers, consumers and regulators. |
Formato |
application/pdf |
Identificador | |
Publicador |
Academy of Marketing Science |
Relação |
http://eprints.qut.edu.au/71953/2/71953.pdf http://www.2013wmc.org/2013WMC-Final-Proceedings.pdf Beede, Park, Boddewyn, Jean, Dickinson, Sonia, Kerr, Gayle F., Mortimer, Kathleen, & Waller, David (2013) Towards a global framework for advertising self regulation. In Campbell, Colin & Ma, Junzhao (Eds.) Proceedings of the 16th Biennial World Marketing Congress - Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, Academy of Marketing Science, Monash University, Melbourne, VIC, pp. 620-621. |
Direitos |
Copyright 2013 Academy of Marketing Science |
Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
Palavras-Chave | #150500 MARKETING #Self Regulation #Advertising #Framework |
Tipo |
Conference Paper |