Faking it : how to kill a business through astroturfing on social media
| Data(s) |
01/10/2012
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|---|---|
| Resumo |
There is no doubt about it the practice of astroturfing is lazy, misleading and potentially illegal public relations (PR). But on social media, astroturfing is not just lazy and misleading, it can be irresponsible and damaging. |
| Formato |
application/pdf |
| Identificador | |
| Publicador |
Chartered Secretaries Australia Ltd |
| Relação |
http://eprints.qut.edu.au/71474/1/Astroturfing.pdf http://search.informit.com.au/documentSummary;res=IELBUS;dn=800555218876654 Jacobs, Joanne (2012) Faking it : how to kill a business through astroturfing on social media. Keeping Good Companies, 64(9), pp. 567-570. |
| Direitos |
Copyright 2012 Chartered Secretaries Australia Ltd |
| Fonte |
Creative Industries Faculty |
| Palavras-Chave | #150300 BUSINESS AND MANAGEMENT #social media #business #public relations #internet advertising |
| Tipo |
Journal Article |
