Global business today, 3rd Asia Pacific Edition
Data(s) |
2013
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Resumo |
The third edition of Global Business Today continues to effectively combine a world-wide orientation with an emphasis on the strategic issues that impact global business in our region. The authors provide background on the political, economic, social or cultural aspects of countries grappling with an international business issue, raising students' awareness of how national and geographic differences affect the conduct of international business. Chapter 7, for example, contains a new Country Focus box titled, "India's stuttering economic transformation". Developing economies are covered in the new Emerging Markets feature emphasizing the global coverage of the text and the increasing complexities and opportunities in international business. Chapter 13 contains Another Perspective box titled, "The China-plus-one Strategy." |
Identificador | |
Publicador |
McGraw-Hill |
Relação |
https://www.mcgraw-hill.com.au/html/9781743070154.html Wickramasekera, Rumintha, Cronk, Tom, & Hill, Charles (2013) Global business today, 3rd Asia Pacific Edition. McGraw-Hill , North Ryde, N.S.W. |
Direitos |
Copyright 2013 McGraw-Hill Education Europe |
Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
Palavras-Chave | #150308 International Business #Global Business #Asia Pacific #International Bsuiness |
Tipo |
Book |