Global business today, 3rd Asia Pacific Edition


Autoria(s): Wickramasekera, Rumintha; Cronk, Tom; Hill, Charles
Data(s)

2013

Resumo

The third edition of Global Business Today continues to effectively combine a world-wide orientation with an emphasis on the strategic issues that impact global business in our region. The authors provide background on the political, economic, social or cultural aspects of countries grappling with an international business issue, raising students' awareness of how national and geographic differences affect the conduct of international business. Chapter 7, for example, contains a new Country Focus box titled, "India's stuttering economic transformation". Developing economies are covered in the new Emerging Markets feature emphasizing the global coverage of the text and the increasing complexities and opportunities in international business. Chapter 13 contains Another Perspective box titled, "The China-plus-one Strategy."

Identificador

http://eprints.qut.edu.au/70633/

Publicador

McGraw-Hill

Relação

https://www.mcgraw-hill.com.au/html/9781743070154.html

Wickramasekera, Rumintha, Cronk, Tom, & Hill, Charles (2013) Global business today, 3rd Asia Pacific Edition. McGraw-Hill , North Ryde, N.S.W.

Direitos

Copyright 2013 McGraw-Hill Education Europe

Fonte

QUT Business School; School of Advertising, Marketing & Public Relations

Palavras-Chave #150308 International Business #Global Business #Asia Pacific #International Bsuiness
Tipo

Book