Trade marks for the design and layout of retail premises
| Data(s) |
01/04/2014
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|---|---|
| Resumo |
In January 2013, Apple Inc obtained United States trademarks for the design and layout of its retail stores. While innovative brand protection strategies of this kind are not without precedent in the United States, traders in Australia have seemingly not adopted them. This article considers the prospects of an applicant seeking to register a similar trade mark in Australia and the protection such a registration would likely provide. |
| Formato |
application/pdf |
| Identificador | |
| Publicador |
Thomson Reuters |
| Relação |
http://eprints.qut.edu.au/69671/3/69671.pdf http://www.westlaw.com.au/maf/wlau/app/document?docguid=I466806c9b49b11e3843cd1808a2cb81a&isTocNav=true&tocDs=AUNZ_AU_JOURNALS_TOC McEniery, Ben (2014) Trade marks for the design and layout of retail premises. Australian Intellectual Property Journal, 24(3), pp. 167-185. |
| Direitos |
Copyright 2014 Thomson Reuters |
| Fonte |
Faculty of Law; School of Law |
| Palavras-Chave | #150500 MARKETING #150503 Marketing Management (incl. Strategy and Customer Relations) #180000 LAW AND LEGAL STUDIES #180100 LAW #180115 Intellectual Property Law #trade marks #Apple #retail store #distinctiveness #design and layout |
| Tipo |
Journal Article |
