CSR communication and legitimacy : an institutional and rhetorical perspective
| Data(s) |
2014
|
|---|---|
| Resumo |
This study drew on the notions of institutional theory, legitimacy, and rhetoric, and explored propositions drawn from these concepts to consider the why and how of corporate social responsibility (CSR) communication. In doing so, this thesis found that there was often a disconnect between why the organisations were communicating about CSR activities in their reports and how the organisations were communicating about these activities. |
| Formato |
application/pdf |
| Identificador | |
| Publicador |
Queensland University of Technology |
| Relação |
http://eprints.qut.edu.au/68699/1/Bree_Devin_Thesis.pdf Devin, Bree L. (2014) CSR communication and legitimacy : an institutional and rhetorical perspective. PhD thesis, Queensland University of Technology. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #Corporate social responsibility (CSR) #CSR communication #institutional theory #rhetoric #legitimacy #Australian banking #Australian consumer goods #Australian energy |
| Tipo |
Thesis |
