Tourism TV commercials : a delicate balance between aural and visual information load
Data(s) |
2011
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Resumo |
This article content analyzes music in tourism TV commercials from 95 regions and countries to identify their general acoustic characteristics. The objective is to offer a general guideline in the postproduction of tourism TV commercials. It is found that tourism TV commercials tend to be produced in a faster tempo with beats per minute close to 120, which is rare to be found in general TV commercials. To compensate for the faster tempo (increased aural information load), less scenes (longer duration per scene) were edited into the footage. Production recommendations and future research are presented. |
Identificador | |
Publicador |
Routledge |
Relação |
DOI:10.1080/10548408.2011.587750 Pan, Steve & Hanusch, Folker (2011) Tourism TV commercials : a delicate balance between aural and visual information load. Journal of Travel & Tourism Marketing, 28(5), pp. 465-480. |
Direitos |
Copyright 2011 Routledge |
Fonte |
Creative Industries Faculty; Journalism, Media & Communication |
Palavras-Chave | #150600 TOURISM #200100 COMMUNICATION AND MEDIA STUDIES #Tourism TV commercials #music #tempo #montage |
Tipo |
Journal Article |