Twitter, Brands, and User Engagement
| Contribuinte(s) |
Weller, Katrin Bruns, Axel Burgess, Jean Mahrt, Merja Puschmann, Cornelius |
|---|---|
| Data(s) |
2014
|
| Formato |
application/pdf |
| Identificador | |
| Publicador |
Peter Lang |
| Relação |
http://eprints.qut.edu.au/67129/1/Nitins_%26_Burgess_-_Brand_communication.pdf http://www.peterlang.com/index.cfm?event=cmp.ccc.seitenstruktur.detailseiten&seitentyp=produkt&pk=71177&cid=537 Nitins, Tanya & Burgess, Jean (2014) Twitter, Brands, and User Engagement. In Weller, Katrin, Bruns, Axel, Burgess, Jean, Mahrt, Merja, & Puschmann, Cornelius (Eds.) Twitter and Society. Peter Lang, New York, pp. 293-304. http://purl.org/au-research/grants/ARC/SR0590002 |
| Direitos |
Copyright 2014 Peter Lang Publishing, Inc., New York This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 United States License. |
| Fonte |
ARC Centre of Excellence for Creative Industries and Innovation; Creative Industries Faculty; School of Media, Entertainment & Creative Arts |
| Palavras-Chave | #150502 Marketing Communications #200102 Communication Technology and Digital Media Studies #200105 Organisational Interpersonal and Intercultural Communication #brand communication #public relations #marketing #twitter #social media management |
| Tipo |
Book Chapter |
