The politics of Twitter data
Contribuinte(s) |
Weller, Katrin Bruns, Axel Burgess, Jean Puschmann, Cornelius Mahrt, Merja |
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Data(s) |
2014
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Resumo |
Talk of Big Data seems to be everywhere. Indeed, the apparently value-free concept of ‘data’ has seen a spectacular broadening of popular interest, shifting from the dry terminology of labcoat-wearing scientists to the buzzword du jour of marketers. In the business world, data is increasingly framed as an economic asset of critical importance, a commodity on a par with scarce natural resources (Backaitis, 2012; Rotella, 2012). It is social media that has most visibly brought the Big Data moment to media and communication studies, and beyond it, to the social sciences and humanities. Social media data is one of the most important areas of the rapidly growing data market (Manovich, 2012; Steele, 2011). Massive valuations are attached to companies that directly collect and profit from social media data, such as Facebook and Twitter, as well as to resellers and analytics companies like Gnip and DataSift. The expectation attached to the business models of these companies is that their privileged access to data and the resulting valuable insights into the minds of consumers and voters will make them irreplaceable in the future. Analysts and consultants argue that advanced statistical techniques will allow the detection of ongoing communicative events (natural disasters, political uprisings) and the reliable prediction of future ones (electoral choices, consumption)... |
Formato |
application/pdf |
Identificador | |
Publicador |
Peter Lang |
Relação |
http://eprints.qut.edu.au/67127/1/Puschmann_%26_Burgess_politics_of_Twitter_data.pdf http://www.peterlang.com/index.cfm?event=cmp.ccc.seitenstruktur.detailseiten&seitentyp=produkt&pk=71177&cid=537 Puschmann, Cornelius & Burgess, Jean (2014) The politics of Twitter data. In Weller, Katrin, Bruns, Axel, Burgess, Jean, Puschmann, Cornelius, & Mahrt, Merja (Eds.) Twitter and Society. Peter Lang, New York, pp. 43-54. http://purl.org/au-research/grants/ARC/SR0590002 |
Direitos |
Copyright 2014 Peter Lang Publishing Group |
Fonte |
ARC Centre of Excellence for Creative Industries and Innovation; Centre for Emergency & Disaster Management; Creative Industries Faculty |
Palavras-Chave | #200102 Communication Technology and Digital Media Studies #big data #social media #political economy #platform politics #Twitter |
Tipo |
Book Chapter |