Social media, data analytics and videogames development : Halfbrick case study
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01/10/2013
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Resumo |
Social media platforms are of interest to interactive entertainment companies for a number of reasons. They can operate as a platform for deploying games, as a tool for communicating with customers and potential customers, and can provide analytics on how players utilize the; game providing immediate feedback on design decisions and changes. However, as ongoing research with Australian developer Halfbrick, creators of $2 , demonstrates, the use of these platforms is not universally seen as a positive. The incorporation of Big Data into already innovative development practices has the potential to cause tension between designers, whilst the platform also challenges the traditional business model, relying on micro-transactions rather than an up-front payment and a substantial shift in design philosophy to take advantage of the social aspects of platforms such as Facebook. |
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application/pdf |
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Relação |
http://eprints.qut.edu.au/66892/1/Banks_Woodford_Final.pdf http://spir.aoir.org/index.php/spir/article/view/690 Banks, John A. & Woodford, Darryl (2013) Social media, data analytics and videogames development : Halfbrick case study. In Selected Papers of Internet Research 14.0, Denver, CO. http://purl.org/au-research/grants/ARC/LP100200056 |
Direitos |
Copyright 2013 [please consult the author] |
Fonte |
ARC Centre of Excellence for Creative Industries and Innovation; Creative Industries Faculty |
Palavras-Chave | #Video Games #Organizational Theory #Innovation #Casual Games #Big Data analytics |
Tipo |
Conference Paper |