Improving usability of e-commerce websites via tag-based customisation : a study on online and mobile banking
| Data(s) |
2013
|
|---|---|
| Resumo |
This thesis is an exploration of customisation in online and mobile banking. It investigates the application of user-tags to facilitate customised interactions in desktop and mobile devices, and its impact on usability. The thesis through a comparative study explains that customisation can positively affect usability especially for younger users, leading to higher levels of satisfaction. |
| Formato |
application/pdf |
| Identificador | |
| Publicador |
Queensland University of Technology |
| Relação |
http://eprints.qut.edu.au/64179/2/Rajinesh_Ravendran_Thesis.pdf Ravendran, Rajinesh (2013) Improving usability of e-commerce websites via tag-based customisation : a study on online and mobile banking. PhD thesis, Queensland University of Technology. |
| Fonte |
School of Electrical Engineering & Computer Science; Science & Engineering Faculty |
| Palavras-Chave | #Tags #Customisation #Usability #Interaction #E-Commerce #Banking |
| Tipo |
Thesis |
