Unpacking the opportunities for change within a family owned manufacturing sme : a design led innovation case study
Data(s) |
2013
|
---|---|
Resumo |
This thesis explored how an Australian, family owned, manufacturing firm responded to a design led innovation approach as conducted by the action researcher. Specifically, it investigated the barriers and opportunities that arose within the firm when trying to affect change to drive innovation. In doing so, key opportunities were identified that could help the firm to integrate a design led approach and remain competitive within an increasingly accessible global marketplace. |
Formato |
application/pdf |
Identificador | |
Publicador |
Queensland University of Technology |
Relação |
http://eprints.qut.edu.au/63492/1/Erica_Pozzey_Thesis.pdf Pozzey, Erica C. (2013) Unpacking the opportunities for change within a family owned manufacturing sme : a design led innovation case study. Masters by Research thesis, Queensland University of Technology. |
Direitos |
Copyright 2013 Erica C. Pozzey |
Fonte |
School of Design; Creative Industries Faculty |
Palavras-Chave | #Design led innovation #Family owned business #Manufacturing #SMEs #New product development #Strategy #Business |
Tipo |
Thesis |