Spokes-characters as memory and learning devices
| Contribuinte(s) |
Solomon, M.R. Russell-Bennett, R. Previte, J. |
|---|---|
| Data(s) |
2012
|
| Formato |
application/pdf |
| Identificador | |
| Publicador |
Pearson Australia |
| Relação |
http://eprints.qut.edu.au/62977/1/2_Solomon_Case_2012_KLetheren_Scan_%283%29.pdf http://www.pearson.com.au/search-results/product-details/?isbn=9781442553583 Letheren, Kate (2012) Spokes-characters as memory and learning devices. In Solomon, M.R., Russell-Bennett, R., & Previte, J. (Eds.) Consumer Behaviour : Buying, Having, Being [3rd ed.]. Pearson Australia, Frenchs Forest, NSW . |
| Direitos |
Copyright 2012 Pearson Australia |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Tipo |
Book Chapter |
