Are we selling out our culture? An examination of the product placement industry and adverse implications for the film industry
| Data(s) |
2006
|
|---|---|
| Formato |
application/pdf |
| Identificador | |
| Publicador |
Revue Civilisations |
| Relação |
http://eprints.qut.edu.au/60296/1/2013003634.pdf http://is.ulb.ac.be/index.php?page=presentation-2&hl=en_US Nitins, Tanya (2006) Are we selling out our culture? An examination of the product placement industry and adverse implications for the film industry. Civilisations, 8, pp. 9-24. |
| Direitos |
Copyright 2006 Revue Civilisations |
| Fonte |
Creative Industries Faculty; School of Media, Entertainment & Creative Arts |
| Palavras-Chave | #200100 COMMUNICATION AND MEDIA STUDIES #Product Placement #Cinema #Audiences #Consumer Behaviour |
| Tipo |
Journal Article |
