Celebrity Names/Brand Names : Nicole Kidman, Chanel No. 5 and Commodification
| Contribuinte(s) |
Walker-Gibbs, Bernadette Knight, Bruce Allen |
|---|---|
| Data(s) |
2006
|
| Formato |
application/pdf |
| Identificador | |
| Publicador |
Post Pressed |
| Relação |
http://eprints.qut.edu.au/60277/2/60277.pdf http://www.postpressed.com.au/book/re-visioning-research-and-knowledge-21st-century/ Delamoir, Jeannette & Nitins, Tanya (2006) Celebrity Names/Brand Names : Nicole Kidman, Chanel No. 5 and Commodification. In Walker-Gibbs, Bernadette & Knight, Bruce Allen (Eds.) Re-Visioning Research and Knowledge for the 21st Century. Post Pressed, Teneriffe, Qld, pp. 29-48. |
| Direitos |
Copyright 2006 Post Pressed |
| Fonte |
Creative Industries Faculty; School of Media, Entertainment & Creative Arts |
| Palavras-Chave | #200100 COMMUNICATION AND MEDIA STUDIES #Product Placement #Commodification #Consumer Behaviour #Audiences |
| Tipo |
Book Chapter |
