Are we selling out our culture? The influence of product placement in films


Autoria(s): Nitins, Tanya
Data(s)

2005

Identificador

http://eprints.qut.edu.au/60268/

Publicador

Australian Teachers of Media

Relação

http://www.metromagazine.com.au/screen_ed/index.html

Nitins, Tanya (2005) Are we selling out our culture? The influence of product placement in films. Screen Education, pp. 44-49.

Fonte

Creative Industries Faculty; School of Media, Entertainment & Creative Arts

Palavras-Chave #200100 COMMUNICATION AND MEDIA STUDIES #Product Placement #Cinema #Audiences #Consumer Behaviour
Tipo

Journal Article