Advertising and promotion : an integrated marketing communications perspective
| Data(s) |
2008
|
|---|---|
| Resumo |
This text explores the area of advertising and promotion practice. It shows how real organisations coordinate the various elements of the promotional mix with other marketing activities."--Provided by publisher |
| Identificador | |
| Publicador |
McGraw-Hill |
| Relação |
http://www.mcgraw-hill.com.au/html/9780074717660.html Belch, George E., Belch, Michael A., Kerr, Gayle F., & Powell, Irene (2008) Advertising and promotion : an integrated marketing communications perspective. McGraw-Hill, Sydney. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Tipo |
Book |
