Advertising and integrated marketing communication (IMC) Australian style

Autoria(s): Kerr, Gayle; Patti, Charles
Data(s)

2005
Identificador

http://eprints.qut.edu.au/60012/
Publicador

Vita e Pensiero
Relação

http://www.torrossa.it/resources/an/2209501

Kerr, Gayle & Patti, Charles (2005) Advertising and integrated marketing communication (IMC) Australian style. Comunicazioni Sociali, 27(1), pp. 1-15.
Fonte

QUT Business School; School of Advertising, Marketing & Public Relations
Tipo

Journal Article
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