Licensed to sell : product placement in the James Bond film series
| Contribuinte(s) |
Greenland, Steven Bainbridge, Jason G. Galloway, Chris Gillett, Rob |
|---|---|
| Data(s) |
19/01/2012
|
| Resumo |
As one of the longest running franchises in cinema history, and with its well-established use of product placements, the James Bond film series provides an ideal framework within which to measure and catalogue the number and types of products used within a particular timeframe. This case study will draw upon extensive content analysis of the James Bond film series in order to chart the evolution of product placement across the franchise's 50 year history. |
| Formato |
application/pdf |
| Identificador | |
| Publicador |
Pearson Australia |
| Relação |
http://eprints.qut.edu.au/57862/2/57862.pdf http://www.pearson.com.au/search-results/product-details/?isbn=9781442555495 Nitins, Tanya L. (2012) Licensed to sell : product placement in the James Bond film series. In Greenland, Steven, Bainbridge, Jason G., Galloway, Chris, & Gillett, Rob (Eds.) Strategic Communication: Cases in Marketing, Public Relations, Advertising and Media. Pearson Australia, Northern Sydney, Australia, pp. 114-125. |
| Direitos |
Copyright 2012 Pearson Australia Group Pty Ltd. |
| Fonte |
Creative Industries Faculty; School of Media, Entertainment & Creative Arts |
| Palavras-Chave | #200100 COMMUNICATION AND MEDIA STUDIES #Product Placement #Communication Strategy #Branding and Brand Building #Consumer Behaviour #Audiences #James Bond |
| Tipo |
Book Chapter |
