A boy and his toys : technology and gadgetry in the James Bond films


Autoria(s): Nitins, Tanya L.
Contribuinte(s)

Weiner, Rob

Whitfield, B.Lynn

Becker, Jack

Data(s)

2010

Resumo

This chapter provides an indepth examination of the history of product placement in the James Bond film series, specifically focusing on the emergence of technology and gadgetry in the series and the impact this had on the number and types of products that were placed in the films.

Formato

application/pdf

application/pdf

Identificador

http://eprints.qut.edu.au/57857/

Publicador

Cambridge Scholars Publishing

Relação

http://eprints.qut.edu.au/57857/2/57857.pdf

http://eprints.qut.edu.au/57857/7/2013003426_1.pdf

http://www.c-s-p.org/Flyers/James-Bond-and-Popular-Culture--The-Films-are-Not-Enough1-4438-2289-2.htm

Nitins, Tanya L. (2010) A boy and his toys : technology and gadgetry in the James Bond films. In Weiner, Rob, Whitfield, B.Lynn, & Becker, Jack (Eds.) James Bond in World and Popular Culture : The Films are not Enough. Cambridge Scholars Publishing, Newcastle upon Tyne (UK), pp. 445-458.

Direitos

Copyright 2010 Cambridge Scholars Publishing

Fonte

Creative Industries Faculty

Palavras-Chave #200100 COMMUNICATION AND MEDIA STUDIES #James Bond #Product Placement #Technology
Tipo

Book Chapter