Experience sharing
Data(s) |
2012
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Resumo |
This conceptual paper continues the dialogue advancing the understanding of co-creation of value aligned to the actor-to-actor worldview (Vargo & Lusch, 2011), and builds on the work of Grönroos (2011) and Ramaswamy (2011). We introduce an effort-centric lens that interprets value as embedded in experience that is derived from individual efforts expended in co-creation processes. We conceptualise `experience sharing' as a value creation effort for the direct benefit of others, `value-in-experience' as an effort-based meaning of value creation, and `value initiators' as actors who perform `experience sharing'. In turn, we put forward an integrated framework to expand our understanding of `co-creative' interpretation of service provision. |
Formato |
application/pdf |
Identificador | |
Publicador |
Routledge |
Relação |
http://eprints.qut.edu.au/57703/2/57703.pdf DOI:10.1080/0267257X.2012.736876 Chen, Tom, Drennan, Judy, & Andrews, Lynda (2012) Experience sharing. Journal of Marketing Management, 28(13-14), pp. 1535-1552. |
Direitos |
Copyright 2012 Routledge This is a preprint of an article submitted for consideration in the Journal of Marketing Management © 2012 [copyright Taylor & Francis]; Journal of Marketing Management is available online at: www.tandfonline.com |
Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
Tipo |
Journal Article |