Creating new possibilities : using design processes to overcome constraints
Data(s) |
2012
|
---|---|
Resumo |
This paper describes how a team from a large company, when faced with a challenge to develop new customers in fast growing international markets, carried out the exploration of the needs of new clients in the largely unexplored market space of a developing country. This team used design methods and processes to identify the latent needs of new customers in situations of major economic, geographical, cultural and financial constraints. This encapsulation of the life experiences of potential customers is used extensively in some new product development, but is largely novel to business practices and in processes of developing new services. This research links with the sub-theme of discovering creativity in necessity and highlights the potential benefits of design methodologies to create new possibilities for better accessibility of the company’s products to new clients, with future implications for organizational strategy. The overall theme of Design for the Colloquium encourages exploration of the ways and means of developing new ideas for new business with better outcomes, using design concepts and design technologies. |
Formato |
application/pdf application/pdf |
Identificador | |
Relação |
http://eprints.qut.edu.au/53560/1/Matthews_-_Creating_new_possilities_-_EGOS.pdf http://eprints.qut.edu.au/53560/5/2012004245.pdf http://www.egosnet.org/2012_helsinki/general_theme Matthews, Judy H. & Bucolo, Sam (2012) Creating new possibilities : using design processes to overcome constraints. In 28th EGOS Colloquium 2012 : Design !?, 5 – 7 July 2012, Aalto University, Helsinki. |
Direitos |
Copyright 2012 [please consult the author] |
Fonte |
QUT Business School; School of Design; Science & Engineering Faculty; School of Management |
Palavras-Chave | #120300 DESIGN PRACTICE AND MANAGEMENT #150312 Organisational Planning and Management #Ingenuity #Design Methods #Creativity |
Tipo |
Conference Paper |