Management characteristics and the decision to internationalize : exploration of exporters vs. non-exporters within the Chilean wine industry


Autoria(s): Wickramasekera, Rumintha; Bianchi, Constanza
Data(s)

01/05/2013

Resumo

The objective of this study was to identify key factors differentiating between exporters and non-exporters in the Chilean wine industry. Based on survey data collected from 61 wineries, the findings show that the main barriers for non-exporters are the lack of financial resources, limited quantities of stock for market expansion, management’s lack of knowledge and experience, and the high cost of travelling and participating in trade shows. The results also show that managers have educational levels and international experience exceeding those of other comparable New World wineries. Finally, in developing their main international markets, Chilean wineries did not target psychically close markets as identified in previous wine industry studies

Formato

application/pdf

Identificador

http://eprints.qut.edu.au/53466/

Publicador

Taylor & Francis

Relação

http://eprints.qut.edu.au/53466/2/53466.pdf

DOI:10.1080/09571264.2013.795484

Wickramasekera, Rumintha & Bianchi, Constanza (2013) Management characteristics and the decision to internationalize : exploration of exporters vs. non-exporters within the Chilean wine industry. Journal of Wine Research, 24(3), pp. 195-209.

Direitos

Copyright 2012 Taylor & Francis

This is a preprint of an article submitted for consideration in the Journal of Wine Research © 2012 copyright Taylor & Francis, 24(3); Journal of Wine Research is available online at: www.tandfonline.com. DOI: 10.1080/09571264.2013.795484

Fonte

QUT Business School; School of Advertising, Marketing & Public Relations

Palavras-Chave #150000 COMMERCE MANAGEMENT TOURISM AND SERVICES #wine #export #Chile #barriers
Tipo

Journal Article