What do we currently know about designing and evaluating road safety advertising?
| Data(s) |
01/09/2011
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|---|---|
| Resumo |
Overview: What we currently know - content design and evaluation The direct role (persuasive effects) of advertising Review of some key findings within a conceptual framework of the persuasive process Definitional inconsistencies, methodological limitations, & gaps in existing knowledge Suggested issues/directions for future advertising research |
| Formato |
application/vnd.ms-powerpoint |
| Identificador | |
| Relação |
http://eprints.qut.edu.au/48741/1/Ioni_Lewis_ACRS_Workshop_Presentation_010911.pptx http://acrs.org.au/events/acrs-past-conferences/2011-conference/ Lewis, Ioni M. (2011) What do we currently know about designing and evaluating road safety advertising? In ACRS National Conference, 1-2 September 2011, Melbourne Convention and Exhibition Centre, Melbourne, VIC. (Unpublished) |
| Direitos |
Copyright 2011 The Authors |
| Fonte |
Centre for Accident Research & Road Safety - Qld (CARRS-Q); Faculty of Health; Institute of Health and Biomedical Innovation; School of Psychology & Counselling |
| Palavras-Chave | #170000 PSYCHOLOGY AND COGNITIVE SCIENCES #Road Safety #Transport #Road safety advertising |
| Tipo |
Conference Item |
