Conceptualizing sponsorship : an item and relational information account
| Contribuinte(s) |
Kahle, Lynn R. Kim, Chung-Hyun |
|---|---|
| Data(s) |
2006
|
| Formato |
application/pdf |
| Identificador | |
| Publicador |
Lawrence Erlbaum Associates |
| Relação |
http://eprints.qut.edu.au/48167/1/48167_cornwell_.pdf http://www.routledge.com/books/details/9780805852165/ Weeks, Clinton S., Cornwell, T. Bettina, & Humphreys, Michael S. (2006) Conceptualizing sponsorship : an item and relational information account. In Kahle, Lynn R. & Kim, Chung-Hyun (Eds.) Creating Images and the Psychology of Marketing Communication. Lawrence Erlbaum Associates, pp. 257-276. |
| Direitos |
Copyright 2006 Lawrence Erlbaum Associates, Inc. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Tipo |
Book Chapter |
