Design led innovation as a means to sustain social innovation enterprises


Autoria(s): Bucolo, Sam; Wrigley, Cara
Contribuinte(s)

Faust, Jurgen

Data(s)

01/11/2011

Resumo

This proposition challenges the notion that clean technology firms, who form part of the emerging social innovation enterprise sector, do not have the resources to gain value from Design Led innovation practices, due to their size and operational constraints. Much has been written on the benefits of linking design and design thinking to organisational strategy and business transformation. The term Design Led in the context of this proposition is defined as the tools and approaches which enable design thinking to be embedded as a cultural transformation within a business. Being Design Led requires a company to have a vision for top line growth within their business, which is based on deep customer insights and expanded through customer and stakeholder engagements, with the outcomes being mapped to all aspects of the business to enable the vision to be achieved.

Formato

application/pdf

Identificador

http://eprints.qut.edu.au/47893/

Relação

http://eprints.qut.edu.au/47893/1/Design_Business_Conference_2011.pdf

http://www.designbusinessconference.com/

Bucolo, Sam & Wrigley, Cara (2011) Design led innovation as a means to sustain social innovation enterprises. In Faust, Jurgen (Ed.) Design Business Conference 2011, 17-18 Nov 2011, Barcelona, Spain.

Direitos

Copyright 2011 [please consult the authors]

Fonte

Faculty of Built Environment and Engineering; School of Design

Palavras-Chave #120305 Industrial Design #design and business #social design
Tipo

Conference Paper