Fashion localisation in a global aesthetic market


Autoria(s): Ferrero-Regis, Tiziana
Data(s)

01/07/2011

Resumo

This paper investigates how fashion circulates globally and is adapted and localised by consumers. The rise of fashion blogs, social networking, on-line retail and on-line streaming of fashion shows has exponentially increased the availability of fashion images globally, enabling a further multiplication of styles and looks. The geographical dispersion of production systems in third world countries, and the concentration of management and finance in first world countries are increasingly acknowledged as having an uneven social and economic effect. However, processes of hibridisation and creolisation give rise to new cultural forms where the local and the foreign are mixed in interesting ways. I argue that the current circulation of fashion must be understood as adaptation in which “outside aesthetic influence is integrated into and becomes part of an existing style tradition” (Lynch and Strauss, 2007, p. 154). This emergence of new local and eclectic styles denies assumptions in which consumers are disengaged while duped by a system of commodification. The paper argues that, through a process of “deterritorialisation”, “displacement” and “repatriation” (Appadurai 1996, p. 32), creative ordinary consumers are able to engage with fashion, reinventing it in the context of their local cultures.

Formato

application/pdf

Identificador

http://eprints.qut.edu.au/47357/

Relação

http://eprints.qut.edu.au/47357/2/47357.pdf

http://popcaanz.com/

Ferrero-Regis, Tiziana (2011) Fashion localisation in a global aesthetic market. In 2nd Annual International Conference of Popular Culture Association of Australia and New Zealand (POPCAANZ), 20 June - 2 July 2011, Langham Hotel, Auckland. (Unpublished)

Direitos

Copyright 2011 Tiziana Ferrero-Regis

Fonte

Fashion; Creative Industries Faculty

Palavras-Chave #200203 Consumption and Everyday Life #Fashion #Global #dudou #keffyiah
Tipo

Conference Paper