The influence of personality traits in predicting information processing and message persuasiveness
Data(s) |
28/04/2011
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Resumo |
Gray‘s (2000) revised Reinforcement Sensitivity Theory (r-RST) was used to investigate personality effects on information processing biases to gain-framed and loss-framed anti-speeding messages and the persuasiveness of these messages. The r-RST postulates that behaviour is regulated by two major motivational systems: reward system or punishment system. It was hypothesised that both message processing and persuasiveness would be dependent upon an individual‘s sensitivity to reward or punishment. Student drivers (N = 133) were randomly assigned to view one of four anti-speeding messages or no message (control group). Individual processing differences were then measured using a lexical decision task, prior to participants completing a personality and persuasion questionnaire. Results indicated that participants who were more sensitive to reward showed a marginally significant (p = .050) tendency to report higher intentions to comply with the social gain-framed message and demonstrate a cognitive processing bias towards this message, than those with lower reward sensitivity. |
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application/pdf |
Identificador | |
Publicador |
The Australian Psychological Society Ltd |
Relação |
http://eprints.qut.edu.au/47124/1/Experimental_Psychology_Abstract.pdf http://www.psych.auckland.ac.nz/uoa/home/about/news-and-events/conferences-4/38th-australasian-experimental-psychology-conference Kaye, Sherrie-Anne, White, Melanie J., & Lewis, Ioni M. (2011) The influence of personality traits in predicting information processing and message persuasiveness. In 38th Australasian Experimental Psychology Conference, 28-30 April 2011, Pullman (Hyatt Regency) Hotel, Auckland. |
Direitos |
Copyright 2011 The Authors |
Fonte |
Centre for Accident Research & Road Safety - Qld (CARRS-Q); Faculty of Health; Institute of Health and Biomedical Innovation; School of Psychology & Counselling |
Palavras-Chave | #170100 PSYCHOLOGY #Reinforcement Sensitivity Theory #r-RST #personality |
Tipo |
Conference Item |