Sponsorship-linked marketing: Opening the black box
| Data(s) |
2005
|
|---|---|
| Identificador | |
| Publicador |
M.E. Sharpe, Inc. |
| Relação |
Cornwell, T, Weeks, Clinton, & Roy, Donald (2005) Sponsorship-linked marketing: Opening the black box. Journal of Advertising, 34(2), pp. 21-42. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150500 MARKETING #Business, Communication, Corporate sponsorship, Program involvement, Consumer knowledge, Brand equity, Identification, Recall, Memory, Event, Commercials, Prominence |
| Tipo |
Journal Article |
