Statistical techniques to facilitate the launch price of fresh fruit: Bringing science to the art of pricing
| Data(s) |
2006
|
|---|---|
| Identificador | |
| Publicador |
Emerald Group Publishing Ltd. |
| Relação |
Rolfe, John, Bretherton, Phil, Hyland, Paul, & Soosay, Claudine (2006) Statistical techniques to facilitate the launch price of fresh fruit: Bringing science to the art of pricing. British Food Journal: an international multi-disciplinary journal for the dissemination of food-related research, 108(3), pp. 200-212. |
| Palavras-Chave | #090800 FOOD SCIENCES #150399 Business and Management not elsewhere classified #Fruits, New products, Pricing, Product launch, Test marketing, Australia |
| Tipo |
Journal Article |
