More than friendship is required: an empirical test of cooperative firm strategies


Autoria(s): Pesamaa, Ossi; Hair Jr., Joseph
Data(s)

2007

Identificador

http://eprints.qut.edu.au/44515/

Publicador

Emerald Group Publishing Ltd.

Relação

DOI:10.1108/00251740710745142

Pesamaa, Ossi & Hair Jr., Joseph (2007) More than friendship is required: an empirical test of cooperative firm strategies. Management Decision, 45(3), pp. 602-615.

Palavras-Chave #220200 HISTORY AND PHILOSOPHY OF SPECIFIC FIELDS #Channel relationships, Corporate strategy, Strategic alliances, Trust, United States of America
Tipo

Journal Article