Going native : a review of Jing Wang’s 'Brand New China’
| Data(s) |
01/05/2011
|
|---|---|
| Resumo |
Jing Wang's book is confused about its audience and fails to give an adequate account of either the specific knowledge available to advertising research or the nature of Chinese consumption. In addition its critique of cultural studies is misplaced and misguided. |
| Formato |
application/pdf |
| Identificador | |
| Publicador |
Intellect Press |
| Relação |
http://eprints.qut.edu.au/43730/2/43730.pdf DOI:10.1386/cij.3.3.273_5 O'Connor, Justin (2011) Going native : a review of Jing Wang’s 'Brand New China’. Creative Industries Journal, 3(3). |
| Direitos |
Copyright 2011 Intellect Press |
| Fonte |
Creative Industries Faculty |
| Palavras-Chave | #200200 CULTURAL STUDIES #China #Advertising #Cultural Studies #Consumption |
| Tipo |
Journal Article |
