The challenge of greenwash: how practitioners should communicate discretionary CSR practices
Data(s) |
2009
|
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Identificador | |
Publicador |
Deakin University |
Relação |
Devin, Bree & Bartlett, Jennifer (2009) The challenge of greenwash: how practitioners should communicate discretionary CSR practices. Asia Pacific Public Relations Journal, 10(1), pp. 79-94. |
Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
Palavras-Chave | #150310 Organisation and Management Theory #150502 Marketing Communications #Greenwash, CSR, institutional Theory, Rhetoric, Sustainability |
Tipo |
Journal Article |