The challenge of greenwash: how practitioners should communicate discretionary CSR practices


Autoria(s): Devin, Bree; Bartlett, Jennifer
Data(s)

2009

Identificador

http://eprints.qut.edu.au/42877/

Publicador

Deakin University

Relação

Devin, Bree & Bartlett, Jennifer (2009) The challenge of greenwash: how practitioners should communicate discretionary CSR practices. Asia Pacific Public Relations Journal, 10(1), pp. 79-94.

Fonte

QUT Business School; School of Advertising, Marketing & Public Relations

Palavras-Chave #150310 Organisation and Management Theory #150502 Marketing Communications #Greenwash, CSR, institutional Theory, Rhetoric, Sustainability
Tipo

Journal Article