Alcohol use within the sibship


Autoria(s): McAndrew, Ryan; Russell-Bennett, Rebekah; Rundle-Thiele, Sharyn
Contribuinte(s)

Ballantine, Paul

Finsterwalder, Jörg

Data(s)

2010

Resumo

With over 100,000 alcohol-related hospitalisations every year, risky drinking within Australia is a major health issue (Pascal, Chikritzhs, & Jones, 2009). Typically health advocates focus on parental and peer influence as a source of excessive drinking; leaving out the often overlooked role of siblings. Using consumer socialisation theory (Ward, 1974), the adoption of alcohol related behaviours between siblings was examined. Using a sample of 257 young adults alcohol behaviours were examined between sibship groups. The results revealed that alcohol type similarity was significant for siblings of who were of the same gender, but not significant for siblings of opposite genders. The results suggest that in order for an older sibling to influence a younger brother or sister they must be of the same gender and that there must be a relatively large age gap between them. This suggests that power in sibling relationships could play an important factor in alcohol behaviours.

Formato

application/pdf

Identificador

http://eprints.qut.edu.au/40847/

Publicador

Department of Management, College of Business and Economics, University of Canterbury

Relação

http://eprints.qut.edu.au/40847/1/c40847.pdf

http://anzmac2010.org/

McAndrew, Ryan, Russell-Bennett, Rebekah, & Rundle-Thiele, Sharyn (2010) Alcohol use within the sibship. In Ballantine, Paul & Finsterwalder, Jörg (Eds.) Proceedings of Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010, Department of Management, College of Business and Economics, University of Canterbury, University of Canterbury, Christchurch, New Zealand.

Direitos

Copyright 2010 [please consult the authors]

Fonte

School of Advertising, Marketing & Public Relations

Palavras-Chave #150503 Marketing Management (incl. Strategy and Customer Relations) #Social Marketing #Alcohol #Siblings #Consumer Behaviour
Tipo

Conference Paper