Online social networks as an emerging opportunity for entrepreneurship : a study of the music industry
Data(s) |
2010
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Resumo |
The explosion in use of online social networks is an important phenomenon that provides a new set of entrepreneurial opportunities. Emerging musicians have been among the first to exploit this new market opportunity – and indeed, many have used it successfully. A recent study Carter (2009) reveals that artists who earned the most returns had an online presence on multiple social online sites and services such as MySpace and Facebook. These web pages are leveraged to build fan bases and develop different types of revenue streams. Yet, little is currently known about discovery or exploitation of such opportunities. |
Formato |
application/pdf |
Identificador | |
Publicador |
Babson College |
Relação |
http://eprints.qut.edu.au/40394/1/c40394.pdf http://www3.babson.edu/ESHIP/outreach-events/bcerc.cfm Kaya, Maria & Steffens, Paul R. (2010) Online social networks as an emerging opportunity for entrepreneurship : a study of the music industry. In Proceedings of 2010 Babson College Entrepreneurship Research Conference, Babson College, Ecole Polytechnique Fédérale de Lausanne, Lausanne. |
Direitos |
Copyright 2010 [please consult the authors] |
Fonte |
Australian Centre for Entrepreneurship; QUT Business School; School of Management |
Palavras-Chave | #150304 Entrepreneurship #Online Social Networks #Entrepreneurship #Music Industry |
Tipo |
Conference Paper |