Loyalty and the ritualistic consumption of entertainment
| Data(s) |
01/12/2010
|
|---|---|
| Resumo |
Entertainment is consumer-driven culture, and some consumers of entertainment products display uncommon levels of loyalty towards their favourite sports star, actor or musician. This essay examines fanaticism and loyalty through the prism of consumer rituals. Further, a Ritual-Loyalty model is proposed to help investigate the relationship between the constructs. Finally, the paper offers directions for future research regarding entertainment consumers. |
| Formato |
application/pdf |
| Identificador | |
| Publicador |
Routledge |
| Relação |
http://eprints.qut.edu.au/39695/1/c39695.pdf DOI:10.1080/10304312.2010.510596 Neale, Larry (2010) Loyalty and the ritualistic consumption of entertainment. Continuum : Journal of Media and Cultural Studies, 24(6), pp. 905-919. |
| Direitos |
Copyright 2010 Routledge |
| Fonte |
School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150504 Marketing Measurement #loyalty #ritual #sport #entertainment #attendance |
| Tipo |
Journal Article |
