Australian consumers' attitudes about sports sponsorship during an economic downturn
| Data(s) |
01/10/2010
|
|---|---|
| Resumo |
This paper provides an overview of the prevailing attitudes held by Australian residents as they relate to sports sponsorship during a global financial downturn. A survey of 1,158 Australians assessed changes in attitudes from 2008 to 2009; then it addressed issues specific to the economic conditions of 2009. In general, Australians view sports sponsorship favourably. |
| Formato |
application/pdf |
| Identificador | |
| Publicador |
Sport Marketing Association |
| Relação |
http://eprints.qut.edu.au/39518/1/c39518.pdf http://www.sportmarketingassociation.com/2010conference/2010conferencepresentations/P-08.pdf Neale, Larry, Fullerton, Sam, & Morgan-Johnson, Melissa (2010) Australian consumers' attitudes about sports sponsorship during an economic downturn. In SMA VIII Proceedings, Sport Marketing Association, Southern Mississippi. |
| Direitos |
Copyright 2010 [please consult the authors] |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150599 Marketing not elsewhere classified #sport #sponsorship #economic recession #australia |
| Tipo |
Conference Paper |
