Boosting your product's country of origin
| Data(s) |
01/07/2010
|
|---|---|
| Resumo |
This article offers managerial implications for improving consumer perceptions of a product’s country of origin. |
| Identificador | |
| Publicador |
Taylor & Francis |
| Relação |
DOI:10.1080/09652541003768079 Martin, Brett (2010) Boosting your product's country of origin. Journal of Strategic Marketing, 18(4), pp. 357-358. |
| Direitos |
Copyright 2010 Taylor & Francis Group |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150502 Marketing Communications #country of origin #marketing #imagery |
| Tipo |
Journal Article |
