Destination marketing using electronic games?

Autoria(s): Beckmann, Suzanne; Kuhn, Kerri-Ann
Data(s)

01/06/2010
Identificador

http://eprints.qut.edu.au/39468/
Relação

http://www.marketingscience2010.uni-koeln.de/01/index.asp

Beckmann, Suzanne & Kuhn, Kerri-Ann (2010) Destination marketing using electronic games? In 32nd INFORMS Marketing Science Conference, 17-19 June 2010, Cologne, Germany.
Fonte

QUT Business School; School of Advertising, Marketing & Public Relations
Palavras-Chave #150604 Tourism Marketing #destination marketing #electronic games #tourism
Tipo

Conference Paper
Acesso ao item digital