Internet usage, internet marketing intensity and international marketing growth
| Data(s) |
01/09/2010
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|---|---|
| Resumo |
This paper examines the role of the Internet in international marketing growth. Evidence of a positive relationship between e-mail, website usage, online marketing and advertising with international market growth was found, in terms of increased sales from new customers in new countries, new customers in existing countries, and existing customers. |
| Formato |
application/pdf |
| Identificador | |
| Relação |
http://eprints.qut.edu.au/39233/1/c39233.pdf http://www.kamsconference.org/callforpaper3.htm?cate=3 Mathews, Shane & Bianchi, Constanza C. (2010) Internet usage, internet marketing intensity and international marketing growth. In Proceedings of the Global Marketing Conference : Marketing in a Turbulent Environment, Tokyo. |
| Direitos |
Copyright 2010 Please consult the authors. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150500 MARKETING #Internet usage #Internet marketing intensity #international marketing growth |
| Tipo |
Conference Paper |
