How can Australian marketing managers improve the value derived from corporate sponsorship of community causes?
| Data(s) |
1994
|
|---|---|
| Identificador | |
| Publicador |
Queensland University of Technology |
| Relação |
Scaife, Wendy A. (1994) How can Australian marketing managers improve the value derived from corporate sponsorship of community causes? Masters by Research thesis, Queensland University of Technology. |
| Direitos |
Copyright Wendy Scaife |
| Fonte |
Australian Centre for Philanthropy and Nonprofit Studies; QUT Business School |
| Palavras-Chave | #Corporate sponsorship Australia #Marketing Australia #thesis #masters |
| Tipo |
Thesis |
